The global B2B market in ecommerce is steadily moving upwards now, and is likely to go into the future. B2B’s global ecommerce sales are expected to reach $ 1.1 trillion by 2021, according to data from Statista.
As many B2B businesses move online and existing online businesses sharpen their contributions, one thing to consider is the changing expectations of B2B customers.
Forrester predicts that by 2020 almost half of all adults will become Millennials, which means an increase in Millennial B2B buyers. Gen Z is also starting to get into the staff. The audience prefers a simple, automated user experience that allows them to research and find the information they need without talking to marketers.
B2B ecommerce brands are working to meet these needs. Connie Wong, Marketing Manager, Silk Software, talks about this change:
“There are fewer days for orders that need to be submitted by fax or telephone only. Many businesses are just beginning to see the value in using their customers online. By automatically deploying these activities on their ecommerce site, teams go from spending a lot of time making processed content from email spreadsheets or hard copy forms. Instead, they develop a focus on the more important things: engaging with customers, providing them with the best customer experience, and building lasting customer relationships. ”